Social Networking Most Popular on Mobile Internet, Says Ground Truth

Ground Truth found that social networking activity comprises more than half of the time spent on the Mobile Internet. They also reported that users of mobile-specific social networks are more engaged than users of PC-based social networks, such as Facebook and MySpace, on mobile.

"The disparity of time spent between social networking and the next category, portals, which account for 59.83 and13.65 percent of time spent respectively, is a vivid illustration of the impact social networking has on Mobile Internet traffic in a given week," said Evan Neufeld, vice president of marketing, Ground Truth.

Beyond sheer usage trends in social networking, data for the week ending April 4 indicates that mobile-centric social networking sites such as MocoSpace and AirG are better at engaging consumer than are with PC heavyweights like Facebook and MySpace.

Percent of Time Spent on Mobile Internet Usage by Category
U.S. Mobile Subscribers
Week ending April 4, 2010

Category	Percent
Social Networking	59.83%
Portals	13.65%
Operator	9.02%
Messaging	7.35%
Mobile Downloads	1.27%
All Other	8.88%

Mobile Social Networking Usage
U.S. Mobile Subscribers
Week ending April 4, 2010

	Sessions per Subscriber	Pages per Subscriber	Pages per Session	Time per Subscriber
Average	68.1	310	4.56	0:52:12
MySpace	57.6	246	4.28	0:40:19
Facebook	56.9	205	3.61	0:30:54
MocoSpace	63.9	476	7.45	1:31:02
FunForMobile	17.4	101	5.83	0:19:50
AirG	58.8	520	8.84	1:31:03
Facebook Photos	18.9	59.7	3.15	0:10:10
Cellufun	13.5	145	10.8	0:23:55
MBuzzy	64.3	359	5.58	1:09:41
MocoSpace Photos	15.7	57.2	3.63	0:12:22
MobaMingle	42	278	6.62	0:47:06

Source: Ground Truth, Inc. Census of mobile subscribers for the week ending April 4, 2010 (n=3.05 million U.S. mobile subscribers).

Ground Truth data is from a census of 3.05 million U.S. mobile phone users, and is reported weekly.

About Ground Truth: Ground Truth is a mobile measurement firm that delivers the precise, timely and actionable mobile intelligence required for operators, advertisers and publishers to measure, optimize and grow their businesses. As the sole provider of actual usage data aggregated from millions of subscribers using True View™, a patent-pending census-based methodology, Ground Truth sets the benchmark for Mobile Internet measurement. Ground Truth is headquartered in Seattle, Washington, and is venture-backed by Steamboat Ventures and Voyager Capital. For more information about the company, please visit www.groundtruth.com.